Digital Engagement and Marketing Specialist
Beverley Puppet Festival is looking for a highly motivated and experienced DIGITAL ENGAGEMENT & MARKETING SPECIALIST to help us deliver the 9th edition of the event between March - July 2020.
Freelance employment period: April 2020 - August 2020
Public festival dates: May - July 2020 in ‘Two Months of Puppetry Online’ on the theme of ‘Back to Nature’
We are currently seeking further funding to increase the fee for this role.
It will either be:
£2,000 (approx. 200 hours @ £10 per hour)
£3,000 (approx. 300 hours @ £10 per hour)
We will confirm which outcome is correct as soon as possible.
Responding to the coronavirus outbreak
Due to the coronavirus outbreak, this time we will sadly no longer be able to deliver the festival in its usual format. Our plan B will involve all 25 of our programmed puppet companies creating video activities that audiences can watch and respond to in their own homes using simple materials. We will release 25 activities via our website and social media channels between May - July in 'Two Months of Puppetry' on the theme of 'Back to Nature'. We feel this is the best way forward so that not only can our artists still be paid, but our audiences will have engaging, creative activities to participate in during this difficult time. This adaptation of our usual festival delivery means we need to bring in a Digital Engagement & Marketing Specialist to ensure we can reach and engage with as many people as possible through quality, creative digital means.
Key job role areas
CREATIVE DIGITAL ENGAGMENT
Leading the existing festival team on all aspects of digital engagement, including the technical requirements of releasing our festival programme online
Building on our existing digital plans using your experience and knowledge and suggesting extra digital outputs to our festival delivery if feasible
Liaising with our Graphic Designer and Website Designer on written and visual content to be included in our brochure and online
Designing a methodology so that we can not only collect statistics of audience engagement but also encourage people to post their own created content
Assisting with collation of our work in relation to digital engagement for evaluation purposes.
Designing a digital marketing plan for the 2020 festival, which reflects the activity delivered in previous years as well as new forward-thinking additions
Leading the online marketing campaign with an aim to reach as many people as possible and liaising with our Communications Manager for this.
Experience working within the arts / charity sector to engage audiences online through interactive digital content
Experience with video editing
Experience running successful social media and online campaigns to reach audiences
A visual and creative eye
A ‘can do’ attitude
A knowledge of the East Yorkshire region
HOW TO APPLY
Please send a single-side A4 cover letter and CV to Margaret Pinder at email@example.com before April 1st 2020. Please do not delay sending in your application - we need to fill this position as soon as possible.